Sustainability is a hot topic, not only for retail, but notably in the apparel sector. Younger customers in particular are environmentally conscious, urging retailers to source responsibly. For RFID, Smartrac makes that easy – with new green RAIN RFID (UHF) inlays that show convincing results from in-depth Life Cycle Assessments.

Beverage kegs, gas cylinders and other curved metal returnable transport items (RTI) place high and quite particular demands on RFID tags. Together with our market partner Wilms Supply Chain Technologies, Smartrac provides a solution – and proves its ability to listen to customers’ needs and provide technology innovations.

LF (low frequency) glass tags offer specific benefits under demanding conditions, whether high-temperature or high-acidity industrial environments, or in use with live animals. Now, Smartrac expands these benefits with temperature-sensing capabilities.

Smartrac’s NFC inlays and tags are the basis for secure product authentication and enhanced customer engagement. Smartrac’s latest PRO series takes NFC to a highly secure level that beats counterfeiting and creates digital platforms of unprecedented trust and value.

When OGTech, a systems integration company, planned a comprehensive asset-tracking solution for the United Arab Emirates (UAE) Ministry of Health, quality did count. That’s one reason why Smartrac is the primary tag supplier for one of the Middle East's largest RFID deployments.

Good things are worth waiting for: Around 1 year after a Finnish university used Smartrac’s RFID sensors to test monitor moisture in building structures, Smartrac has partnered with SensThys Inc. to provide a market-ready moisture, temperature and location sensing solution for facilities management.

McKinsey, a global consultancy powerhouse, recently launched its ‘Modern Retail Collective’ store to unlock the power of multiple technologies. It should come as no surprise that NFC is one of those technologies, and even less of a surprise that Smartrac is its sole initial NFC supplier.

• Discover the unique experiences you could offer your customers using RFID technology
• Find out how to get deeper insights into your products and optimize your supply chain
• See how companies like Adidas are already using RFID to get ahead of their competitors

While counterfeiting is on the rise – especially in high-growth, emerging markets – the consumers’ buying decisions are more and more driven by the digital world. Early adaptors in the industry have found innovative solutions to protect and engage their consumers by seamlessly upgrading their bottles.

Have you ever stood in front of a defective parking machine? Or waited in line trying to get to one? If the answer is yes, Smartrac and its partner HonkMobile have good news for you: the world’s first virtual parking meter, HonkTAP is there.