The RFID Lab at Auburn University, highly regarded for its benchmark testing and certification of RFID products, has awarded Smartrac its comprehensive and significant ARC Quality Certification.

Earlier this year, Smartrac caused a considerable stir within the market when it announced its Green Tag Program and hence the development of truly sustainable RFID products. Now Smartrac is presenting the WEB Green inlay, its very first “green” product and the initial outcome of a technology partnership with 4E Antenna.

Smartrac's INTRACE® products are well-known as particularly convenient and reliable transponder implanting systems for the electronic tagging of just about all pets and livestock. Now, Smartrac's new INTRACE RH5 and EARTRACE RH7 readers offer capabilities to match the advantages of its animal identification systems.

All brands are prone to attacks from counterfeiters and other villains and hence need protection. That is the bad news. The good news is that Smartrac's innovative multi-layer brand protection solutions provide comprehensive, scalable and economically feasible protection for virtually any product in any market.

The Fraunhofer Institute for Cell Therapy and Immunology (IZI) in Leipzig, Germany, uses Smartrac’s INTRACE® SYRINGE implanting system with the smallest glass tag on the market for maximum animal protection.

The Future of Packaging special report, published in The Times covers latest business trends in the packaging industry.

What’s the future of retail? 
Explore latest business trends in a recent report, published in The Times, and learn how NFC and RFID tags make retail and brands smart and add value for customers.

Sneaker Con, a series of gatherings for shoe fanatics, brings hundreds of vendors and tens of thousands of people to each of its events held in the US and worldwide. Thanks to Sneaker Con’s NFC-based authentication solution developed in conjunction with Smartrac and Blue Bite, buyers and sellers of the fashionable footwear now benefit from drastically improved counterfeit protection.

RFID tags offer retailers a wealth of benefits that are becoming increasingly important in this highly competitive sector. Retail applications demand excellent performance, reliability and – in many cases – a compact form factor from the applied tags. Smartrac's all-new RAIN RFID EAGLE tags satisfy all these demands.

There’s no question: Brand manufacturers and retailers need to digitize their products if they really want to digitize their businesses. Until recently, the question was how products could be digitized at the point of manufacture, securely, and with ease. Now, the Smart Cosmos Enablement System provides the answer.