Sneaker Con, a series of gatherings for shoe fanatics, brings hundreds of vendors and tens of thousands of people to each of its events held in the US and worldwide. Thanks to Sneaker Con’s NFC-based authentication solution developed in conjunction with Smartrac and Blue Bite, buyers and sellers of the fashionable footwear now benefit from drastically improved counterfeit protection.

RFID tags offer retailers a wealth of benefits that are becoming increasingly important in this highly competitive sector. Retail applications demand excellent performance, reliability and – in many cases – a compact form factor from the applied tags. Smartrac's all-new RAIN RFID EAGLE tags satisfy all these demands.

There’s no question: Brand manufacturers and retailers need to digitize their products if they really want to digitize their businesses. Until recently, the question was how products could be digitized at the point of manufacture, securely, and with ease. Now, the Smart Cosmos Enablement System provides the answer.

In January 2019, Mammut became the first outdoor sports brand to use NFC with an experience-based concept behind the technology. With that concept and Smartrac's latest NFC technology, the Swiss company is providing a “Mammut world full of inspiration” to its customers and gaining higher supply chain transparency.

A new, robust NFC glass tag with one of the smallest form factors in the global marketplace offers embedded tagging to a wide range of new industry segments and applications.

Equipping metal packages with NFC tags to digitize the products included has been a challenge – technically as well as economically. With more than a little help from Smartrac and its innovative on-metal NFC tags, Austrian metal and plastic packaging specialist Pirlo has found a solution that can and does make cans smart.

A strong commitment from Smartrac will ensure that the RFID pacesetter manufactures RFID products that live up to a true sustainability promise - even under strict Life Cycle Assessment (LCA) scrutiny.

RFID inlays in all baggage tags by 2020? Smartrac is ready for take-off with its all-new ‘Wings’ inlay.

Aquabit Spirals, a Tokyo-based startup company, is exclusively using Smartrac NFC tags to take offline products online, without the need for apps or online searching.

Selling online has its slight downside: dealing with the return of shipped goods. Smartrac’s global market partner, Pinnpoint, recently introduced a new solution using Lexmark’s intelligent RFID devices (printer/MFP) that can revolutionize reverse logistics for online e-commerce distribution.